Guno is one of our favorite brands to bring to our basics and boxes. We love it because of the earthy tones and simple yet modern designs. Most pieces in their collections can be argued to be gender neutral because of the use of ivory, whites and smudgy gray color palette. Each piece is made with 100% softest and highest quality of cotton. They are also sustainably made where workers benefit from a safe and clean environment.
Sun-A Jin, CEO of Guno, was inspired after 10 years of working retail and not finding simple and comfortable style of clothing for her kids. She came up with the brand name borrowing from 'Gu' which means 'nine' in Korean and 'No' as an abbreviation of 'number'.