Life as a working mom of two is unforgiving. Making the most of your time becomes an obsession. Scouring traditional retailers in order to shop for my kids' wardrobe needs is time consuming and exhausting. Nor could I find a one-stop online retailer that could help me simplify the process of what they needed each season.
I also discovered that our kids' sense of independence starts as early as 2 years of age, when they exert their will of what they want to wear each morning; aka 'wardrobe tantrums'. That's why I founded Choulala Box and the BLAST™ Method as an easy and fun to remember acronym for kids to learn all 5 categories of a wardrobe.
I found when they know these categories and how they work together to create outfits each day, they will literally have a BLAST™ in dressing themselves to express themselves. And you will have one less battle to deal with each morning, like my family and I do now!