Choulala is a box of curated, fashionable children’s clothing delivered right to your front entrance. Our boxes are assembled using our own proprietary BLASTTM method. BLASTTM stands for the 5 basic wardrobe essentials you need to build the perfect wardrobe for your kids, so that's

  1. B is for Bottoms
  2. L is for Layering Pieces
  3. A is for Accessories
  4. S is for socks/shoes and
  5. T is for Tops

This method was developed because we believe kids don’t need lots of pieces for their everyday wardrobe needs, they need the right pieces. Pieces that are versatile to mix and match into a multitude of style options and ones that carry them from one season to the next. By delivering our BLASTTM boxes, you can also help your kids feel empowered by dressing themselves as the concept makes it fool proof to mix and match outfit combinations.

Find out more in our BLASTTM Method » page.

With Choulala, dressing your child has never been made easier. Each box contains all the essentials you will need for the season with a twist; our pieces have been purposely handpicked to mix and match into a multitude of stylish outfits whilst building a wardrobe containing all 5 categories to help carry your kids from one season to the next.

Choulala is not a traditional stylist service. There are no required questionnaires, no follow up phone calls, no wait or surprises to your delivery. In fact, with our help you become your child’s own stylist. You simply get started with our style quiz that will help guide you to one of our BLASTTM starter boxes that contain one from all 5 categories that make a wardrobe:

  1. Bottoms
  2. Layering Pieces
  3. Accessories
  4. Socks/Shoes and
  5. Tops

With the right BLASTTM box you can then style it with handpicked add on pieces to create more outfit combinations.

Our boxes are made for both girls and boys, ages 2 to 6 years old.

Simply start your ‘Style Match-Maker’ Quiz to help guide you to your perfect BLASTTM box. You can further personalize this box to suit your needs by selecting from additional handpicked pieces. You can request your next box any time, no subscriptions, no commitments; your budget, your style, your time!

Find out more in our How it Works » page.

By learning our BLASTTM method, both you and your kid will find it easy to pull together outfits from our boxes and how to integrate them with their existing wardrobe pieces. Our method is fool proof and to get you started, we include our BLASTTM guide in each of our boxes. You and your little one can have fun picking outfits together every morning.

We carry a wide selection of quality children’s brands to meet almost all budgets. We curate from many different brands to bring you affordable high quality, trendsetting fashion for kids.

Each of our BLASTTM boxes contain the 5 essentials you need to build the perfect outfit for your kids. These have been carefully handpicked so you can create a multitude of styles while covering them from one season to the next.

We travel the globe to find brands that are unique, socially responsible and eco-conscious. We pride ourselves on partnering with independent designers as well those that have a social cause. Our boxes are LIMITED EDITION and we carry only a few of the styles each season. We want to support fashion that is not only high quality, but sustainable.

You can order a box any time; whether it’s for a special occasion or for the everyday; life get's too hectic to think about your little ones' wardrobe needs. There are no subscriptions or obligations. Buy when it suits your style, budget and time!

The brands we work with use standard children’s sizing. See Size Chart »

Customer satisfaction is at the core of our brand. We are happy to exchange the box you received for the right size for your little one. Please contact us within 5 days of receipt and we will be happy to aid you in finding the right sized box. 

Contact us any time by emailing us at »

We try to respond to every email within three business days.


When you enter your credit card information upon completing checkout, your credit card will be charged.


Customer satisfaction is a core of Choulala's customer experience. If, for any reason, you are not happy with your purchase, Choulala will gladly authorize an exchange or refund of the purchase once we receive the items back. Returns and Exchange requests must be made within 5 days of receiving your order by email to ». Please specify your order number. No returns, refunds or exchanges will be made if the items are suspected to be worn. For more details, please see our Shipping and Returns Policy »


For our US & Canadian customers shipping and returns are FREE over $100. We ship via Canada Post / USPS via standard shipping and fulfill orders within 2-3 business days of purchase.

  • For our Canadian customers shipping can take 3-5 business days from purchase for receipt
  • For our US customers, shipping can take 5-7 days from purchase for receipt.

For more information on shipping, please see our Shipping and Returns Policy ».

We’ll send you an email with a tracking number and information once your order has shipped.

We currently ship in Canada and the US.